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Manufacturer expects to exceed 500 units exported
Volare - a manufacturing company of light vehicles for passenger transportation that belongs to Marcopolo S.A. business group, expects to achieve its best performance in the international market this year with the export of more than 500 units. This is the result of a strategy implemented by the brand in 2015, aiming at increasing its presence in some of the most important markets in the world, such as the countries of Latin America, Africa, the Middle East.
According to the export manager, Rodrigo Bisi, Volare has been working according to two main drivers: the opening of markets through the expansion of its dealership network and the expansion of sales volume offering more products in the countries where it already operates. "We have about 30 resellers in Latin America, Africa and the Middle East and we intend to appoint new partners and grow even more," says Bisi.
The main export market is Chile, which accounts for about 50% of total exported vehicles. Other countries in Latin America such as Mexico and Peru also have an important participation. "This year, we started marketing vehicles in Mexico through the partnership with Marcopolo in that country, Polomex, and we have already sold more than 30 units," says Rodrigo Bisi.
Last year, Volare sold about 370 vehicles abroad, a volume slightly below the one in 2016, when 426 units were exported to 21 countries, opening markets such as Cameroon, Côte d'Ivoire, the United Arab Emirates, Guatemala and Mexico .
The most exported models are the Volare Fly 10 (for up to 36 passengers) the largest model produced by the brand; the Fly 9 and the Attack 9, both with 9,000 GVM and different configurations, both for tourism and chartering thanks to its ample space and comfort, and for urban transport because of its greater capacity.
According to Rodrigo Bisi, Volare's strategy is to gradually increase the representativeness of exports in the Volare business. Today, it represents just over 20% in its units. "Our goal is to boost our total production as well as our exports to gain market share in 30% of the total annual production."
Picture credit: Douglas de Souza Melo